Libertas President Dave Hatter made a small contribution to Battle Number 4, "Develop a Strategy That Gives You an Edge", in the book "Guerrilla Marketing Job Escape Plan" by Jay Conrad Levinson and Andrew Neitlich.
Dave is a longtime fan of Jay Conrad Levinson and has used much of the advice in his book Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Businessbuilding our business.
If you are looking to start a business, I recommend this book as a great primer to help you get going.